Ritchie Bros. wanted to build on the original retirement dispersal story by documenting the auction preview event in Grande Prairie.
The goal was to capture the scale and atmosphere of the event while continuing to highlight the customer story and the relationships behind the auction.
2 Rivers Creative handled the on-location production and post-production for the follow-up piece.
The finished video extended the original customer story beyond the initial interview and into the live auction environment.
By capturing customer interactions, equipment inspections, and the energy surrounding the preview event, the piece helped Ritchie Bros. showcase the scale of the auction while reinforcing the people, relationships, and trust behind the sale.
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