Preparing for the Sale

A customer story following Mur-Cal's retirement dispersal and the process of preparing an entire fleet for auction.

Produced for Ritchie Bros., this customer story follows Mur-Cal's complete retirement dispersal and the process of preparing an entire fleet for auction. Through interviews and documentary-style storytelling, the film helped showcase the support Ritchie Bros. provides while building trust with prospective sellers considering a major equipment sale.