Chinook Salmon Release

A two-part social series documenting Tourism Valemount's annual Chinook Salmon Release and the community behind it.

Produced for Tourism Valemount, this two-part social video series documented the annual Chinook Salmon Release and the community effort behind it. Through interviews, event coverage, and scenic visuals, the project highlighted the importance of salmon conservation and the connection between the region's waterways, wildlife, and people.

The videos provided Tourism Valemount with engaging social-first content that helped promote the event, celebrate local partnerships, and share an important community story with a broader audience.