Tourism Valemount wanted to capture the Chinook salmon release in a way that documented the event while also telling a broader story about the people, place, and significance behind it.
The goal was to create engaging social content that highlighted the conservation effort while connecting it back to Valemount as a destination and community.
2 Rivers Creative handled the visual storytelling from production through final delivery.
The finished two-part video series gave Tourism Valemount content that could do more than recap the event.
By combining interviews, conservation storytelling, event coverage, and scenic imagery, the project helped connect the salmon release to the larger identity of the region — creating content that could support tourism marketing, community storytelling, and social media engagement.
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